A logo is a representation of what a brand stands for which includes its values, mission, and story. This is the main reason why to have the right logo for your brand. The pinnacle of logo making involves the usage of the best tools to achieve what you need appropriately. You need your logo to stand out from your competitors and must know-how are your competitors are communicating their values in an industry, which will add boundaries to your kind of creative work. As the public would use it to identify the brand because after seeing the logo an instant thought or feeling would be triggered about that brand. According to the study done even the toddlers could identify brands from the logo before even they could read and write. That is the power of the logo or the symbol used well. We see the logo on different things from business cards, vehicles, letterheads, advertisements, websites, and social media platforms, for that reason a logo should be adaptable. A logo should be recognizable 100 feet high or 100 feet wide on the side of the billboard and able to be reproduced at sixteen pixels in the address bar. Logos are important and essential symbols that are used to convey the message of the larger brands. This can be achieved in the following ways:
Brainstorm your logo ideas
To begin with sit down and let your ideas flow, whenever you feel most creative. Brainstorming can often lead to a chain reaction which means once an initial idea comes to your mind more will start flooding in. To initiate your brainstorming process make sure you are calm down and avoid any distractions in your way. Take the words associated with the logo and find other associations then combine them with the characteristics required and then start with the sketches based on the words, which marks the beginning of the sketching phase. Then jot down your ideas on the piece of paper, taking notes will come in handy down the road. Make rough sketches, you do not need to be an artist to do this, nobody is going to see these. A logo can be anything that identifies something that is a shape, a face, text, or just a symbol. The logo should be made with appropriate designs form, which is a very important aspect of logo designing. It must be simple which implies that do not add too much to your logo design or make it way too complicated to understand. The logo should be legible because it will then become a lot easier for a new company to be branded very easily. The legibility actually scales not just the topography but it also scales to icon design.
Mission Statement & Three aspects:
What is the mission statement? What does your brand stand for? These are crucial questions to answer when deciding on a logo that resonates with your brand. The first step to getting on brand is to find a list of adjectives that you feel best to describe your brand. Write a minimum of 25 adjectives to start and eventually narrow it down to five that you feel fit best. Next, write down how you want people to feel about your brand. Others may perceive your brand as fearless, dependable, or adaptive thus creating the ideal perception for your brand. Lastly, what emotions do you want to instill in others from your logo should they feel excited, or feel a sense of calmness or feel warm. Whatever the case maybe it will help you design later on.
The three aspects of your logo that you should consider are the fonts, the color, and the style. To reinforce your story it is vital to consider the topography you are using. Make sure to use the fonts you use to match the adjectives you use to describe your brand. The colors you choose helps you to determine how you perceive. Choose your colors pallet according to your requirement, whichever suits your design. Lastly, what style trends do you see on your board vintage Three looks, floral lines, or maybe hard lines in a modern look. Make sure the styles you like factor into your design. Now is the time to vectorize your design.
Flip, Reflect & Scalability:
The shapes that we intend to create while designing a logo should be simple and easy for the viewers to look at and for the customers to identify with. The most common mistake that the designers end up doing is that they are not testing the concepts out, which implies that they are not actually flipping a logo design or not breaking it up for the customers to identify. When creating a script or a hand-lettered logo design is to flip it around and reflect, as this is the easy way to stop your mind from looking at the logotype instead of looking at the letters. The human mind is really good at putting together shapes and making you believe that something looks legible, flowing, and readable. when you flip it around it gives you a different perspective, on the shape and logo. While using vector, illustrator, or any vector program, it should be digitally scalable. The logo should be scalable not just through the design but over time a logo should be going in with the mindset that this logo will never have to change unless something massive happens like any technological revolution. Scalability is not just about getting the logo massively on a billboard, it is all about whether that company works with the logo does it scale well. The size idea of scalability like making it larger or smaller is very important to make our logos simple, appropriate, and scalable enough because of the sizes of our screens.
Use geometric shapes while exaggerating negative space:
When creating an app icon or an abstract iconography logo design, make sure to use geometric shapes. It is a very easy yet technical way to create a very clean logo. Also, the main reason to use geometric shapes is that they are geometrically perfect, easier, and accurate than what we as humans do when using pencils or pens. Basically, the geometric shape means geometrically sound logo design, which does not mean using a polygon or just a circle tool. Rather, it means using a circle tool or other circles to make shapes no matter how complicated they may be. Make sure to use geometric shapes when doing an icon to make the best use of illustrators. On the other hand, negative space in the logo design needs to be compensated for the positive space, which means exaggerating the negative space when it is an icon or when using negative space to convey something like a shadow. Make sure the negative space is slightly larger in comparison to the positive space at some points, to make sure it can be read and seen as an app icon or a favicon on your computer.
The final step and the most important one is to find someone you trust and get a second opinion, then take a look at what other logos look like in the same field. The logo should be simple enough to grasp, a good way to do that is getting someone who sees the logo for just ten seconds and is asked to draw it out again in just ten seconds. If they can draw it in less than ten seconds on a scrap piece of paper and someone else can identify it, you have won the simplicity game. This can draw inspiration or it could help you identify what you do not like. Emphasize where you see your logo going on the website, business cards, or in front of the building, soon your logo will be much bigger than a thumbnail, doodle, or a piece of paper.